Step Up Your Game with Website Localisation
Your Website Is Worth It
Localising your website for different target audiences is a guaranteed way of enhancing your e-commerce business and staying ahead of competitors.
When almost 72.1% of internet users prefer to visit websites that are in their native language, there is no doubt that translation and localisation can have various benefits for your company, from sales growth and improved SEO to increased brand credibility.
Localising your website for different target audiences is a great way to expand into new markets and increase your revenue. A user-friendly translation tool that lets you translate and localise your website into different languages enables you to do exactly that - and this is what EasyTranslate provides.
Embrace the Local
Localisation is a key element for your website translation as it helps you reach a specific market. Only translating your website content into a foreign language word by word is not enough because you risk failing to connect with your local target customers.
Website localisation, on the other hand, is the very first step to making your e-commerce business reach a global audience. It’s about acknowledging the cultural and linguistic differences that make your web pages sound and appear local to the consumer.
Make a Bigger Impact
If you want your voice to be heard, you need to communicate with a large audience. Translating and localising your website content into different languages supports you in expanding your global reach, by targeting customers in various local markets.
Website translation and localisation can improve your search engine rankings and attract new visitors, as multilingual SEO works best when if your website is optimised for specific languages and regions. While SEO keywords may be most competitive in English, other languages should not be ignored. If your site is multilingual, you seize the opportunity to rank for some of these less competitive keywords in other languages, resulting in more visitors and increased traffic to your site.
And what does increased traffic mean? In business terms, it means more revenues for your company and higher brand visibility.
Deliver and Receive More Value
For your e-commerce business to be successful, you need to outperform competitors and one way of doing this is through creating a unique user experience.
Offering your audience a customised website, not just in terms of language but also cultural nuances is very likely to increase the engagement rate. Localisation gives your site a personal touch as if it was made with a specific customer in mind, displaying content relevant to them. Showing your customers you can meet them where they are can enhance your global brand recognition.
And don’t underestimate the power of Word of Mouth - if customers like your site, they may recommend it to other people and help create a positive brand image for your business.
Reach More With Less Effort
The localisation process doesn’t have to be a handful, it can actually be really Easy.
Our AI-based solutions can be seamlessly integrated into your workflow and help you optimise your content and localisation processes. This will ensure the best return on investment for your online business.
Our SaaS platform allows your e-commerce business to generate tailor-made product descriptions in other languages automatically, by creating product texts for your pages from generic product descriptions.
Next to human translation, you can use our Machine Translation tool, which is optimised for e-commerce purposes, to ensure high translation quality. And through our API, you can automatically transfer the translation material from your system to ours.
There is also no need to worry if you have a lot of product data that needs to be translated, our PIM integration is the right tool for exactly that. You can streamline your translation process with this plugin and have your products ready for the global market.
With our flexible pricing plan, you can create your own customised solution for your individual translation process. Pick and choose between our different features to get the absolute best match for your business.
Frequently asked questions
Should I choose human translation or machine translation?
This depends on your specific needs. The key benefit of human translation is that it takes the context, structure, and language nuances into account. In addition to this, human translation can involve procedures like proofreading and quality assurance. Machine translation on the other hand provides various tools to increase your translation speed and efficiency and reduce costs.
Is localisation necessary for e-commerce businesses?
Competition between e-commerce sites is intense and localisation is one of the most powerful strategies to get an advantage. This means that written content, graphics, icons and symbols should be localised. When localising content, the targeted countries’ habits and cultural norms should be considered. Overall, localisation is mainly preferred for websites, software and interface.