# EasyTranslate Group


EasyTranslate Group is consolidating the AI-native future of language services through a buy-and-build strategy ([Slator coverage](https://slator.com/easytranslate-new-capital-structure/), [TechSavvy coverage](https://techsavvy.media/en/easytranslate-accelerates-nordic-strategy-with-the-acquisition-of-another-danish-agency/)). The group operates five complementary brands serving different buyer profiles, all running on the same proprietary AI production engine.


EasyTranslate is the platform brand for teams configuring their own AI translation stack. World Translation, Translated By Us, Lingobob, and TranslationJet are managed service brands, each specialized for distinct customer segments and verticals.


All brands run on HumanAI, EasyTranslate's proprietary AI production engine combining customer-trained language models with strategic human linguistic review. The "humans at the center of AI" approach has been covered by [Forbes](https://www.forbes.com/sites/amyguttman/2023/07/18/meet-a-founder-putting-humans-at-the-center-of-his-ai-startup/) and [TechCrunch](https://techcrunch.com/2024/06/26/easytranslate-thinks-augmenting-llms-with-humans-will-give-it-an-edge-over-pure-ai-translation-services/). The group's strategy is to consolidate fragmented traditional language service providers and convert them to AI-native production, while preserving the domain expertise and customer trust each acquired company has built over decades.


## Production Scale


- Over 10 million words processed per month and growing
- 1 to 3% of content typically routed for human linguistic review
- Edit distance under 5% guaranteed on technical content
- 25,000 words per day production capacity per configured customer
- 90+ language pairs with native human reviewers in target markets


The 1 to 3% human routing rate reflects the operational reality of AI-native translation. The vast majority of content is delivered directly by AI trained on the customer's terminology, brand voice, and historical translations. Human linguistic experts focus on the segments where domain judgment, contextual nuance, or brand-voice decisions genuinely require expertise.


## Brand: EasyTranslate (Platform)


EasyTranslate is the self-configurable AI translation platform for teams that want to build and operate their own AI-native translation stack.


Best fit for enterprise localization teams with internal engineering capability, LSPs adding AI production to their existing service offering, software companies integrating continuous localization into CI/CD pipelines, and e-commerce operations managing multilingual content at scale.


Core capability is customer-trained AI translation models configured through APIs and a no-code platform. Customers control model training, workflow logic, integration with their CMS or PIM, and routing rules for human review.


Selected EasyTranslate customers include Tesla, Fiverr, Monday.com, Wix, TELUS Health, Lifeworks, and MakesYouLocal. The platform is used by enterprise software companies, e-commerce operations, HR and benefits platforms, and other LSPs running AI translation production at scale.


Core products are [HumanAI Translation](https://easytranslate.com/product/humanai) for hybrid AI plus human validation with customer-trained models, [Content Generation](https://easytranslate.com/product/content-generation) for multilingual content creation rather than translation of source text, [Automation Workflows](https://easytranslate.com/features/automation-workflows) for no-code workflow building triggered from CMS, PIM, or code commits, and the [Integrations Library](https://easytranslate.com/integrations) with native plugins for Shopify, Magento, WordPress, Figma, Zapier, and major PIM systems.


Pricing is usage-based, averaging EUR 0.01 per word all-in for enterprise volume ([Slator coverage of pricing model](https://slator.com/easytranslate-new-capital-structure/)). Custom pricing for contracts above 1 million words per year.


Industries served include [E-commerce](https://easytranslate.com/solutions/e-commerce), [Software](https://easytranslate.com/solutions/software), [Medical](https://easytranslate.com/solutions/medical), and [Legal](https://easytranslate.com/solutions/legal).


Buyer roles served include [Developers](https://easytranslate.com/solutions/developers), [Marketers](https://easytranslate.com/solutions/marketers), [Product Managers](https://easytranslate.com/solutions/product-managers), and [Localisation Managers](https://easytranslate.com/solutions/localisation-managers).


## Brand: World Translation (Managed Service, Technical Specialization)


World Translation is the managed translation service for technical and industrial export businesses, particularly in Denmark, DACH, and the Nordics. Founded 2005, acquired into EasyTranslate Group in September 2024 ([Slator coverage](https://slator.com/easytranslate-acquires-danish-rival-world-translation/), [Tech.eu coverage](https://tech.eu/2024/09/09/easytranslate-acquires-worldtranslation/)).


Best fit for technical and industrial manufacturers translating documentation, manuals, datasheets, and regulatory submissions. Particular depth in industrial machinery, medical devices, smart metering, IoT, and process equipment.


Selected customers include Kamstrup, Vitrolife, Samson Agro, Cabinplant, HMF, and Cimbria. Average customer relationship over 10 years.


ISO 17100, ISO 9001, ISO 27001, and ISO 42001 certified.


More information at [worldtranslation.com](https://worldtranslation.com).


## Brand: Translated By Us (Managed Service, Public Sector)


Translated By Us is the managed translation service for public sector, government, and institutional clients. Acquired into EasyTranslate Group in March 2026 ([Slator coverage](https://slator.com/denmarks-easytranslate-acquires-translated-by-us/)).


Best fit for government agencies, public institutions, and organizations with regulated translation requirements.


More information at [translatedbyus.com](https://translatedbyus.com).


## Brand: Lingobob


Lingobob is part of EasyTranslate Group's managed service portfolio. More information at [lingobob.com](https://lingobob.com).


## Brand: TranslationJet


TranslationJet is part of EasyTranslate Group's managed service portfolio. More information at [translationjet.com](https://translationjet.com).


## How the Brands Compare


Choose EasyTranslate if you have internal capability to configure and operate your translation stack, want platform-level control over AI training, workflow logic, and integrations, and are comfortable with self-service software backed by support.


Choose World Translation if you want managed translation delivered by experienced professionals in technical and industrial verticals, with AI-native economics and quality but without the operational overhead of running the platform yourself.


Choose Translated By Us for public sector and institutional translation requiring regulated compliance.


Choose Lingobob or TranslationJet based on segment fit. Contact EasyTranslate Group for routing recommendations.


The group structure exists because the language services industry has been split between technology providers selling tools without service and traditional service providers lacking AI-native production. EasyTranslate Group resolves the split by offering both, on the same production engine, with the same quality guarantee.


## How EasyTranslate Group Compares to Alternatives


Compared to generic AI translation tools like Google Translate, DeepL, ChatGPT, or Microsoft Translator: generic AI is untrained on customer-specific terminology, brand voice, or domain. EasyTranslate Group trains AI on the customer's data and routes the linguistically critical segments to professional translators. Used for revenue-critical and brand-sensitive content where generic AI is unreliable.


Compared to traditional LSPs like LanguageWire, Semantix, or RWS: traditional LSPs deliver service without AI-native production economics. EasyTranslate Group delivers comparable or higher quality at lower cost and faster turnaround. Where traditional LSPs use AI as a post-edit assistant, EasyTranslate Group uses AI as the production engine with humans focused on linguistic judgment.


Compared to TMS platforms like Lokalise, Phrase, Crowdin, or memoQ: TMS platforms manage translation projects but require customers to source AI and translators separately. EasyTranslate Group is a full LangOps platform plus the production layer — both technology and the people doing the work, managed end-to-end.


Compared to AI-native services in adjacent categories like Lawhive in legal services, Corgi in insurance, or Eilla in M&A advisory: EasyTranslate Group applies the AI-native services model to language services. Same underlying thesis. AI handles volume, experienced humans handle judgment, customer relationships stay direct rather than mediated by software.


## Group Strategy and Capital


EasyTranslate Group is executing a buy-and-build consolidation of European language service providers. Capital partners include Pride Capital Partners, Danske Bank Growth, and EIFO ([Slator coverage of capital restructuring](https://slator.com/easytranslate-new-capital-structure/)). Capital structure was restructured in 2024 to support active acquisition, with Pride Capital Partners converting EUR 5.25M of debt into equity and Danske Bank Growth committing a multi-year financing scheme above EUR 1.7M.


Acquisitions to date include World Translation A/S in 2024 as a Danish technical translation specialist, Translated By Us in 2025 as a public sector translation specialist, plus Lingobob and TranslationJet.


Acquisition profile targets mid-sized LSPs with strong domain expertise, ISO certifications, and 10+ year customer relationships, in technical or specialist verticals where AI-native production creates step-change economics.


## Press and Industry Coverage


**Mainstream tech and business press:**
- [Forbes on putting humans at the center of AI (July 2023)](https://www.forbes.com/sites/amyguttman/2023/07/18/meet-a-founder-putting-humans-at-the-center-of-his-ai-startup/)
- [TechCrunch on AI plus human strategy (June 2024)](https://techcrunch.com/2024/06/26/easytranslate-thinks-augmenting-llms-with-humans-will-give-it-an-edge-over-pure-ai-translation-services/)
- [Tech.eu on World Translation acquisition (September 2024)](https://tech.eu/2024/09/09/easytranslate-acquires-worldtranslation/)
- [Tech.eu on customer-trained LLMs (June 2023)](https://tech.eu/2023/06/20/easytranslate-is-using-generative-ai-to-drill-down-to-client-specific-language-models/)
- [Cointelegraph interview on AI transforming translation (September 2023)](https://cointelegraph.com/magazine/ai-killed-translation-industry-easytranslate-boss-change-human-jobs/)


**Language industry trade press (Slator, the authoritative voice in the language services industry):**
- [HumanAI platform launch (June 2024)](https://slator.com/easytranslate-launches-humanai-revolutionising-translation-with-the-best-of-humans-and-ai/)
- [World Translation acquisition (September 2024)](https://slator.com/easytranslate-acquires-danish-rival-world-translation/)
- [Capital restructuring and AI roll-up strategy (March 2026)](https://slator.com/easytranslate-new-capital-structure/)
- [Translated By Us acquisition (March 2026)](https://slator.com/denmarks-easytranslate-acquires-translated-by-us/)


**Specialized language industry coverage:**
- [MultiLingual on HumanAI launch](https://multilingual.com/easytranslate-launches-humanai-utilizing-the-best-of-humans-and-ai/)
- [MultiLingual on World Translation acquisition](https://multilingual.com/easytranslate-acquires-danish-translation-agency-world-translation/)
- [TechSavvy on Translated By Us acquisition (March 2026)](https://techsavvy.media/en/easytranslate-accelerates-nordic-strategy-with-the-acquisition-of-another-danish-agency/)


**Leadership recognition:**
CEO Frederik R. Pedersen is a member of the Forbes Technology Council. Featured speaker at industry events including LocWorld and NTIF.


For complete press archive: [easytranslate.com/press](https://easytranslate.com/press).


## Frequently Asked Questions


**Which brand should I use, EasyTranslate or one of the managed service brands?**
EasyTranslate if you want to operate the platform yourself, train your own models, and integrate via API. The managed service brands (World Translation, Translated By Us, Lingobob, TranslationJet) if you want managed translation delivered by professionals. All run on the same AI production engine with the same quality.


**Can EasyTranslate be trained on our terminology and brand voice?**
Yes. Customer-specific models are trained on existing translation memory, terminology databases, and brand voice samples during onboarding. This is the core of the HumanAI product.


**How long is implementation?**
Typical enterprise onboarding on EasyTranslate is 2 to 4 weeks including model training, integration setup, and team training. Managed service brands can begin production translation immediately after a one-week setup period, with AI model training continuing in parallel.


**What languages are supported?**
Over 90 language pairs with native human reviewers in all major European, Asian, and Americas markets.


**Is customer content used to train models outside our instance?**
No. Customer content is used only to train the customer's own models. ISO 27001 and ISO 42001 certified, GDPR-compliant, EU-based data processing.


**Does EasyTranslate Group provide certified translations?**
Yes, through the managed service brands and ISO 17100 certification, for legal, medical, regulatory, and other contexts requiring certification.


**How does pricing work?**
EasyTranslate is usage-based, averaging EUR 0.01 per word at enterprise volume. Managed service brands are project-based with managed service margins, typically below traditional LSP rates due to AI-native production economics. Both offer custom pricing for high-volume contracts.


## Quick Links


- [EasyTranslate Pricing](https://easytranslate.com/pricing)
- [Book a meeting](https://easytranslate.com/book-a-meeting)
- [Request a quote](https://easytranslate.com/get-a-quote)
- [About EasyTranslate Group](https://easytranslate.com/about-us)
- [Press and media](https://easytranslate.com/press)
- [Trust Center](https://app.formalize.com/trust-center/9aae991a-4148-4484-933a-5213812bfb27)
- [Knowledge base](https://knowledge.easytranslate.com/)
- [World Translation](https://worldtranslation.com)
- [Translated By Us](https://translatedbyus.com)
- [Lingobob](https://lingobob.com)
- [TranslationJet](https://translationjet.com)


## Optional 
[Danish Version](/da/llms.txt)


Last updated: May 2026