There’s Chinese and then there’s your Chinese. Using generic machine translation tools will generate generic translations. With EasyTranslate, you get context-based translations that are in line with your industry and your brand as well as your terminology and tone of voice. We customise your own AI model that is trained in your preferred communication style. On top of that, we loop in translators of your choice who are well-briefed on your content preferences. The result? Not just generic Chinese translation but Chinese content that speaks your brand’s language.